Super Bowl Ads Going Beyond The Game « CBS Chicago

The Super Bowl commercial blitz is extending beyond the usual talking babies and office chimps to engage viewers online and get more for advertisers' $3 million-plus investment. ... Companies covet the Super Bowl audience because it is huge and because viewers are paying attention. As people spend more time on computers and smartphones and browse among 500 cable channels, it's perhaps the only broadcast that allows advertisers to reach such a broad audience. ...

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